How to choose a shipping route for cross-border orders

There is no single best shipping route for every order. The right option depends on destination, product and the customer promise.

Start with the parcel profile

Record weight, dimensions, product type, declared value and any battery, liquid or restricted-material considerations.

Match the customer promise

Premium products or urgent replacements may justify a faster service. Lower-value items may need a more economical tracked route.

Check tracking quality

Define how tracking numbers return to the store or order system and whether status updates are useful for customer support.

Review performance by market

Delivery results vary by destination. Review recurring delays, address issues and parcel exceptions by country.